{"id":118525,"date":"2026-03-23T18:37:51","date_gmt":"2026-03-23T21:37:51","guid":{"rendered":"https:\/\/portalmovil.com.ar\/?p=118525"},"modified":"2026-03-23T18:37:52","modified_gmt":"2026-03-23T21:37:52","slug":"lumilagro-en-el-centro-de-la-polemica-por-un-mensaje-en-redes-tras-despidos","status":"publish","type":"post","link":"https:\/\/portalmovil.com.ar\/index.php\/2026\/03\/23\/lumilagro-en-el-centro-de-la-polemica-por-un-mensaje-en-redes-tras-despidos\/","title":{"rendered":"Lumilagro en el centro de la pol\u00e9mica por un mensaje en redes tras despidos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El intento de \u00abrebranding\u00bb por parte de\u00a0<a href=\"https:\/\/www.lumilagro.com.ar\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"\"><\/a><strong>Lumilagro\u00a0<\/strong>se transform\u00f3 en uno de los peores desastres de relaciones p\u00fablicas del \u00faltimo tiempo. la cuenta oficial de la marca en X (ex Twitter) lanz\u00f3 una serie de mensajes provocadores que actuaron como un bid\u00f3n de nafta en la conversaci\u00f3n p\u00fablica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tras conocerse que la hist\u00f3rica empresa apag\u00f3 sus hornos para importar termos de Asia y despidi\u00f3 a 170 empleados, un infame tuit donde preguntaban a sus clientes si prefer\u00edan que&nbsp;<em>\u00ablos volvamos a contratar y vuelvas a tener que gastar $100 mil pesos de m\u00e1s\u00bb<\/em>, sumado a la desafortunada comparaci\u00f3n de que se automatizaron&nbsp;<em>\u00abigual que en los 70&#8217;s\u00bb<\/em>, desat\u00f3 una ola de furia incontrolable. Los usuarios no perdonaron la falta de empat\u00eda y liquidaron al&nbsp;<em>Community Manager<\/em>&nbsp;(CM) y a la directiva de la empresa con respuestas lapidarias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El intento de \u00abrebranding\u00bb por parte de\u00a0Lumilagro\u00a0se transform\u00f3 en uno de los peores desastres de relaciones p\u00fablicas del \u00faltimo tiempo. la cuenta oficial de la marca en X (ex Twitter) lanz\u00f3 una serie de mensajes provocadores que actuaron como un bid\u00f3n de nafta en la conversaci\u00f3n p\u00fablica. Tras conocerse que la hist\u00f3rica empresa apag\u00f3 sus &hellip;<\/p>\n","protected":false},"author":2,"featured_media":118526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[639,3],"tags":[],"class_list":["post-118525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-argentina","category-sociedad"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/portalmovil.com.ar\/wp-content\/uploads\/2026\/03\/saquense-el-termo-la-cabeza-lumilagro-desperto-furia-las-redes-sociales-y-llaman-boicot-masivo.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/118525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/comments?post=118525"}],"version-history":[{"count":1,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/118525\/revisions"}],"predecessor-version":[{"id":118527,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/posts\/118525\/revisions\/118527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/media\/118526"}],"wp:attachment":[{"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/media?parent=118525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/categories?post=118525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portalmovil.com.ar\/index.php\/wp-json\/wp\/v2\/tags?post=118525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}